Masterful storytelling for your food and travel brand
Cred Conde Nast Traveler
I craft compelling narratives that stand out from your competitors’ generic copy
I’m a terrible packer. I prefer books to parties. I can’t bake to save my life. But after 6+ years of professional journalism experience writing for leading national publications, there’s one thing I can do: Tell a good story. Your brand is the personality of your product and services. Food and travel brands, in particular, depend on cultivating a personality that can befriend their target audience. Just like how friendships are formed through shared stories, a brand’s relationship with their consumer is built by sharing each unique aspect of their journey. I can tell your brand’s story the way it should be told, whether that means tracing the generational distilling techniques of a bourbon brand or unique founder origins of a travel startup.
The rise of longform
You may be thinking - AI and social media are sending long-form the way of pagers and voicemail. Nope. Long form writing consistently outranks short-form in conversion rates. Today’s scroll-fatigued consumers are drawn to substantial content. Well-written articles rise with the tide of AI because they offer meaningful content that holds your target consumer captive. Search engines know this too - 56% of content on the first page of Google Search Results contain over 2000 words. The average blog post in 2024 is 53% longer than the average blog post six years ago. I help brands provide authentic, engaging blog posts that keep consumers coming back… and funnel straight into your sales.
Eater Austin distillery profile
At Wat Prathat Doi Suthep in Chiang Mai, Thailand
I’ve probably used your products or services
There are two things I love in this world: food and travel. I’ve built my life (and career) around it. My deep familiarity with food and travel translates to a personal understanding of your target consumer audience and the things they are curious about with your brand. From first-person narratives of me booking trips through your app to product roundups for the holidays, you’ll be working with a copywriter with a genuine passion for what your brand stands for.